Swindon-headquartered Nationwide Building Society unveils biggest rebrand in 30 years

By Jamie Hill - 9 October 2023


Nationwide will undertake its most significant rebrand in a generation as it commits to the High Street at a time banks continue to close branches.

All 605 branches will be rebranded including the Swindon Regent Street branch and Croft Swindon Head Office.

The new look represents its biggest image overhaul since 1987 – when the average house cost just £40,882. 

It is aimed at ensuring Nationwide - a member-owned mutual - remains attractive and relevant for future generations of customers looking for a financial services provider that puts people before profit.

The building society has pledged as part of the rebrand to continue valuing face-to-face service at a time the major banks have closed significant numbers up and down the country. Research from Nationwide reveals 63 per cent of people value their local branch, with face-to-face service the top reason.

Debbie Crosbie, Chief Executive of Nationwide Building Society, said: “Nationwide is the large-scale alternative to shareholder-owned banks. We offer a good way to bank for our customers through our national network of branches, better service, value and fairness. Our rebrand keeps us relevant for customers today and tomorrow.”

Alongside branches, all payment cards and customer communications will be updated with the new brand as part of a commitment to offer ‘A Good Way To Bank’, based on offering leading service, value and fairness.  

The latest move by Nationwide demonstrates the difference a member-owned institution can make for its customers and society. ?

In June, Nationwide extended its Branch Promise, meaning it won’t leave any town or city in which it is based until at least 2026. And in May, it returned £340 million of profit to 3.4 million eligible members through the first ‘Nationwide Fairer Share’ payment, with each receiving £100.?


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