New Swindon branch of The Perfume Shop

By Barrie Hudson - 6 February 2025

Business

The Perfume Shop is about to open the doors to what is billed as another new and improved experiential store at Unit 122 of Swindon Designer Outlet.

The branch will open in a few days, and the retailer, which this year celebrates its 33rd birthday, promises that it will be continuing to offer the hottest perfume launches, celebrity fragrances and classic designer scents, alongside its passionate in-store team, offering expert advice.

The stylish new store is set to feature a brand-new layout and upgraded services including a digital screen and a personalised ribbon machine, as well as offering The Perfume Shop’s signature expert fragrance consultations, complimentary gift wrapping and a recycling service where customers can drop off used perfume bottles to receive 15 percent off their next purchase. 

On Tuesday 11 and Wednesday 12 February, The Perfume Shop will also offer a free bottle of fragrance to the first 15 customers with any purchase over £70.

The Perfume Shop’s continuous expansions, with new stores and experiential counters across the UK and re-fitting existing stores to ensure sustainability, is always at the forefront of its strategy. 

With this, stores continue to benefit from factors such as energy efficient LED lighting throughout, which contributes to The Perfume Shop’s commitment in reducing their energy consumption by 30 percent by 2030 v as compared to 2015. 

All Principal Contractors are ISO14001 accredited to ensure their waste management on site is adhered to along with the control of the ongoing environmental impact of their operations. Where possible, existing materials and equipment are retained or reused.

Area Manager Kay said: "The response from our customers has been amazing! We've created a wonderful in-store experience that makes it easy for everyone to find their ideal scent, and it's been so fulfilling. 

"We're excited to continue this journey at Swindon and are committed to building lasting connections with all our customers ahead of Valentine’s Day!”

One of the UK’s largest specialty fragrance retailers and home to nearly 130 brands, from designer perfume houses to celebrity fragrances, 

The full address of the new store is located at Unit 122, Swindon Outlet Village, Kemble Drive, SN2 2DY.

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