Swindon Link Business Profile - Garden care specialist nicenstripy

Business Profile - nicenstripy

Business Type - Garden care

Established - 1996

Location - 75 White Eagle Road, Swindon SN25 1PY

Telephone number - 0800 014 2420

Website - www.nicenstripy.com #nicenstripyuk

When nicenstripy was founded 28 years ago the organisation had a vision to change the gardening industry.

As nicenstripy puts it: "The age old complaint that gardeners were unreliable became the spur to design a business that met the demand for a reliable, professional service that still had the friendly, trustworthy face of the local gardener.

"Secondly, nicenstripy wanted to be consistent in offering a high quality of workmanship and customer care. 

"To that end, we invested in the best equipment on the market and trained our managers and staff to work to nicenstripy ‘standards’. 

"We work quickly and efficiently to minimise inconvenience to our customers - a combination that sets us apart from our competitors.

"We will go the extra mile to ensure our customers are not only pleased and totally satisfied with the jobs we perform for them, but have a great experience that no other company can match. 

"That’s probably why nicenstripy customers are also nice people!"

The company says it is proud to have established itself as dominant market leader in the domestic market, but has never rested on its laurels.

"Today, we also service a number of commercial and utility customers where quality, service and workmanship are vital. Indeed, growth in the Commercial and Utility market has been phenomenal over the last three or four years.

"Our customers differ in how much help they would like managing the garden, and so we offer flexibility- nicenstripy can carry out regular grass cutting through to a full garden maintenance programme, or a one off tidy up." 

According to the results of customer surveys, reliability is the main reason why people stay with nicenstripy, closely followed the sheer quality of the work and the friendliness.

nicenstripy operates a franchise model, giving dedicated and enthusiastic people the chance to wor for themselves. The company is a full member of the British Franchise Association and offers an opportunity for dedicated people to work for themselves.

In Swindon, nicenstripy is represented by Adam Payne, of whom the company says: "Adam is a green guru, an expert in all things lawns and landscapes, having spent the last 15 years getting his fingers greener and greener in his home county of Wiltshire taming the unruly gardens and creating beautiful outdoor spaces for individuals and businesses alike. 

"Adam is not just a grass enthusiast but a seasoned gardener with roots as deep as his knowledge of the local soil. His extensive gardening career has led him to this moment of setting up on his own and launching his own business."

Pride in a job well done

Swindon's Adam Payne has never looked back since becoming local franchisee for nicenstripy.

His work takes him not just throughout Swindon but also Cirencester, Chippenham and beyond.

"I want to be out meeting people and providing a servivce for the community," he said, "rather than just working for large corporate companies where you're kind of distanced from the corporate side of it."

Although Adam has many years of experience in all manner of garden tasks, his original career background is in accountancy, finance and IT.

It was on turning 50 that he decided he needed to fully devote himself to the outdoor life and work he loves.

Adam, who is RHS qualified, regards each garden he works on as unique, and makes sure to cater for its specific needs and - of course - the wishes of each individual customer.