Leading PR agency Scott Media has announced the launch of ‘PR Unpacked’, a new series of four hands-on workshops designed to help business owners master the fundamentals of public relations.
Led by PR expert Fiona Scott, the interactive sessions are tailored for individuals who want to take control of their own PR, better understand how the media operates, and learn what high-impact PR looks like in practice.
The programme will run in Royal Wootton Bassett in January and February 2027, and is open to any businesses, from sole traders and start-ups to established organisations, and even marketing professionals looking to elevate their brand profile.
“Public relations can often feel like a mystery to many business owners, but anyone can learn how to tell their story effectively if they know where to start,” said Fiona Scott. “I created the PR Unpacked series to give entrepreneurs and marketers the practical tools, confidence, and knowledge they need to handle their own PR successfully and build lasting credibility.”
The workshop schedule begins with ‘Find Your Stories’, focusing on identifying newsworthy angles within a business, understanding what journalists actually want, and aligning PR efforts with overarching business goals.
Workshop two, ‘Write Your Stories’, explains how to craft compelling press releases and pitches while avoiding common pitfalls that cause journalists to hit delete.
This is followed by ‘Send Your Stories’, covering media outreach strategies, finding and contacting journalists across print, radio, TV, and podcasts, and building an effective media list.
The series concludes with ‘Work Your Stories’, exploring how to leverage earned coverage to build credibility, amplify PR across websites and social media channels, and maintain long-term momentum.
Each session is led by Fiona, and hosted at Something Kind of Woo Too, Royal Wootton Bassett. Groups are limited to six, and attendees can choose individual workshops or book on for all four. Each workshop is £99 plus VAT, while booking all four is available at £300 plus VAT. The workshops run from 9.30am-12.30pm, and are followed by a light lunch.
For more information visit https://scottmedia.uk/product/pr-unpacked-a-workshop-series/ or to book on email [email protected].
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