What cars look like today, is entirely different from what they looked like during the pioneering days of automobiles.
Today cars are more sophisticated and connected, thanks to the collective efforts of several manufacturers who put in the work in different aspects. Currently, we have luxury and non-luxury vehicles, but even the non-luxury vehicles look so appealing and sophisticated too.
Well, we will be looking at how top luxury automakers such as BMW, Audi, and a couple of others design their models’ interiors.
A Look Back to Where It All Started
In the early days of the automobile, interior design was a secondary concern. The world’s first cars, such as the Benz Patent-Motorwagen of 1886, had rudimentary interiors that were essentially extensions of horse-drawn carriages. Comfort and ergonomics were hardly considered, as these vehicles were designed solely for function over form. The seats were made of hard, simple materials, and there were no safety features to speak of.
Fast-forward to the 21st century, and interior design has become a vital selling point. As drivers expect more from their vehicles, manufacturers have responded by prioritizing luxury, ergonomics, and advanced technology. Companies like BMW and Audi have redefined what a car’s interior can be, offering a space that is both aesthetically pleasing and technologically advanced.
BMW’s Design Philosophy
BMW has long been known for creating interiors that blend luxury with a sporty, driver-centric experience. The German automaker’s philosophy revolves around precision engineering, and this is evident in every aspect of its interiors. A hallmark of BMW’s design is the use of high-quality materials, often chosen for their tactile and visual appeal.
For instance, the BMW 7 Series, the brand’s flagship luxury sedan, showcases the brand’s refined interior craftsmanship. The 7 Series features a combination of premium leather, open-pore wood trim, and soft-touch materials. BMW also uses ambient lighting to create a soothing environment, with options for adjusting colors and brightness according to the driver’s mood.
Audi’s Interior Excellence
Audi, another leader in automotive interior design, takes a slightly different approach compared to BMW. Known for its minimalist yet sophisticated interiors, Audi places a strong emphasis on technology and material selection to create an atmosphere of refined luxury. The Audi A8, the brand’s top-tier sedan, exemplifies this approach with its clean, uncluttered dashboard, which houses a sleek, dual-screen infotainment system.
Material choice is key to Audi’s interior success. In models like the Audi A6 and Audi Q7, soft leather, brushed aluminum, and natural wood accents combine to offer a premium feel. Audi’s commitment to innovation is also evident in the Virtual Cockpit, a fully digital instrument cluster that replaces traditional analog gauges with a customizable display. Audi’s interiors are designed to balance luxury and simplicity.
As said BuyCarParts car mats for Audi a3, you can instantly notice the level of attention Audi pays to every element of its vehicle interiors. The use of high-quality accessories further adds to the refined atmosphere within the car.
Other Brand’s Design Approach
Of course, every automaker wants to stand out and offer a unique interior; brands like Toyota and Mazda are basically focused on offering good interior space with very minimal clusters. Luxury brands always pay attention to using premium materials and not necessarily keeping it minimal – you will find pretty many systems clustered on the dashboard and front console. However, what matters is that every car maker now focuses on paying attention to detail.
The Future of Automotive Interiors
The future of interior design in cars promises even more innovation. As the industry shifts toward electric and autonomous vehicles, interiors are expected to become more versatile and passenger-focused. Concepts like BMW’s iNEXT and Audi’s AI:ME showcase how automakers are reimagining interiors as living spaces, where passengers can work, relax, or be entertained while the car drives itself – it’s really going to be some interesting times ahead.
Reference: Source of information - automotivediveive.com
