Shoppers queued to visit Swindon's relocated TK Maxx branch at Mannington Retail Park.
It opened today - Thursday, 28 July - two days after the former site on Great Western Way closed its doors for the last time.
Customers are promised fashion for the whole family, accessories, beauty, and home products, all under one roof.
The new branch occupies two levels and has a total of more than 34,000 sqft of space.
Items for sale include one-off specials and designer goods at up to 60 percent less than the recommended price.
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