Local retailer reveals top ten Valentine’s Day card ‘icks’

By Amanda Wilkins - 29 January 2025

BusinessCommunity

A local photography retailer is helping couples find the perfect Valentine’s Day card, after new research has revealed the top ten card giving grievances.

The survey of 2,000 adults commissioned by greeting card retailer, Scribbler, found misspelled names, leaving the price tag on and lousy jokes as the top Valentine’s card-giving ‘icks’, with almost a quarter (24 percent) admitting they have judged a partner for a card faux-pas.

Other blunders include crossing out a message on the card (22 percent), receiving it after the big day (19 percent), or a card filled with confetti (18 percent) according to the study.

These unromantic errors are not uncommon either, with 70 percent admitting they have received a Valentine’s card with the price sticker still attached.

Following the research, Marlborough Photo Services located on 35 High Street, is encouraging local couples to use its Scribbler Kiosk Lite, an instant card printing station offering over 1,000 unique designs which are printed using Fujifilm’s technology.

Pete Davies, Owner of, at Marlborough Photo Services, said: “We’ve all received a Valentine’s Day card with the price left on, or a cringey joke on the front. Although it’s a common mistake, it’s one which if repeated, can leave the receiver not feeling very special on what is supposed to be the most romantic day of the year.

“With Valentine’s cards providing the perfect way to show appreciation for a loved one, we want it to be a joyful experience for buyers and receivers, by keeping the process as quick and stress-free as possible.

“Our self-serve greeting card kiosks allow Wiltshire locals to find the perfect card design to suit the recipient, printed instantly without price stickers – so your partner won’t know how much you paid for it.”

Updated monthly with new pop-culture trending prints and with the option to create instant photo cards directly from your camera roll, the Scribbler kiosks ensure that couples are able to find the perfect card for them in the run up to Valentine’s Day.

Customers can choose from an extensive choice of cards, with humour and pop culture options including The Traitors, Love Island, and Taylor Swift, to keep the choice fresh and topical.

The UK’s biggest card giving ‘icks’:

  1. Misspelled name – 38 percent
  2. The price being kept on – 34 percent
  3. An unfunny joke on the front of the card – 22 percent
  4. Crossing out a message on the card – 22 percent
  5. Receiving the card late – 19 percent
  6. Receiving a card that features an embarrassing photo – 18 percent
  7. Cards filled with confetti – 18 percent
  8. Receiving an ecard – 17 percent
  9. Using a fading pen – 15 percent
  10. A card playing music – 7 percent

 

For more information about Marlborough Photo Services, please visit: marlboroughphoto.co.uk

 

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