Aldi launches SOS Service

By Amanda Wilkins - 4 June 2025

BusinessCommunity

Ahead of Father’s Day (Sunday June 15), Aldi is launching an ‘SOS Service’ to help shoppers in Swindon who have forgotten or don’t have time to buy a gift for the big day.

The gift boxes will include a card to personalise, a bar of Aldi’s Moser Roth chocolate, and most importantly, a pair of Aldi-themed socks.

For those shopping in store, Aldi also offers a wide range of Father’s Day gifts, including a Cast Iron Dutch Oven for the budding home chefs, and a Sisal Dartboard for those wanting to perfect their aim.

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “We know how much occasions like Father’s Day mean to our shoppers, and we’re committed to offering quality gifts at affordable prices.

“Our SOS Service means our customers can celebrate their loved ones even if they’re shopping last minute, helping to make Father’s Day special for everyone.”

To be in with a chance of receiving a gift box, shoppers simply need to email their name and email address to [email protected]. Boxes will be sent out on a first come, first served basis, so shoppers are encouraged to act quickly.

Shoppers have from Wednesday 4 June to Thursday 12 June to get their hands on a box while stocks last, and winners will be contacted on or before Thursday to provide their delivery address. For full terms and conditions, visit: https://www.aldipresscentre.co.uk/terms-and-conditions-for-aldis-fathers-day-giveaway-the-giveaway/

This initiative follows Aldi’s recent Mother’s Day giveaway, where one lucky shopper won a year’s supply of flowers through the retailer’s partnership with family-run British supplier JZ Flowers.

 

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