Supermarket giant Aldi is sending a message to charities, community groups and food banks across Swindon and Wiltshire.
It is calling on them to receive surplus food donations from its stores this Christmas.
In partnership with community giving platform Neighbourly, the supermarket’s Wiltshire stores donate surplus food year round.
However, with all stores set to close on Christmas Day, Boxing Day and New Year’s Day, the festive season provides an opportunity for even more charities to benefit from the partnership.
Charities will be paired with local Aldi stores this Christmas and will be able to collect fresh and chilled food products nearing the end of their shelf life.
Luke Emery, National Sustainability Director at Aldi UK, said: “We know that the services provided by our incredible charity partners are needed now more than ever. That’s why we are dedicated to providing as much support as possible for the communities we serve this Christmas.”
Steve Butterworth, Chief Executive Officer at Neighbourly, added: “Christmas can be a challenging time for some families, and we expect many will depend on the services of local charities this year.
“We’re sure there are lots more groups out there that could use the extra help that businesses like Aldi provide, so we encourage them to sign up.”
Any groups interested in collecting unsold food at Christmas, and which are not currently working with Neighbourly, are invited to get in touch with them at [email protected] by Friday 8 November.
Customers also have the opportunity to donate any food or household products to local causes all year round through community donation points in all Aldi stores.
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