Charity helps Swindon drivers to ‘Tread Safely’

Marking Diabetes Awareness Week with an important road safety message, charity TyreSafe and the Diabetes Safety Organisation (DSO) have officially launched the ‘Tread Safely’ campaign.

This new initiative is designed to raise awareness of the increased road risks faced by people living with diabetes—particularly those affected by Diabetic Peripheral Neuropathy (DPN).

Coinciding with Diabetes Awareness Week (9–16 June 2025), the campaign addresses the hidden but serious driving risks posed by DPN, which can reduce sensation, impair pedal control, and delay braking response. When combined with worn or underinflated tyres, these factors significantly heighten the risk of collisions.

The campaign offers free downloadable resources, including a leaflet, poster, and social media graphics, all available in the TyreSafe Resources Area at www.tyresafe.org. These materials are designed to help employers, fleet operators, and individuals understand the importance of regular tyre maintenance in mitigating the risks posed by diabetes-related driving impairments.

Stuart Lovatt, TyreSafe Chair, said: “Drivers with diabetic peripheral neuropathy may already face challenges with pedal control and reaction times. When combined with poorly maintained tyres, this can be a dangerous mix. The ‘Tread Safely’ campaign ensures drivers and employers are equipped with practical guidance to help reduce preventable incidents. We’re proud to collaborate with DSO to shine a spotlight on this overlooked safety risk.”

Kate Walker, CEO of the Diabetes Safety Organisation, said: “This partnership bridges a major gap in awareness. Many organisations don’t consider how diabetes impacts driving, particularly for those who drive for work. With ‘Tread Safely’, we’re offering clear, actionable steps to help drivers manage their condition and stay safe behind the wheel. Tyre safety is a critical part of that picture.”

An estimated 50% of people with diabetes may develop DPN, which can cause numbness, muscle weakness, or delayed foot control—leading to pedal confusion, slower braking, and loss of control. Research shows that drivers with DPN are significantly more likely to experience braking errors or delayed responses in hazardous situations.

The ‘Tread Safely’ campaign reinforces TyreSafe’s ACT message:

Air Pressure – Check tyre pressure regularly to maintain safe handling and grip.

Condition – Inspect tyres for bulges, cracks, and damage.

Tread – Ensure tread depth is above the legal minimum of 1.6mm to allow effective braking, particularly in wet weather.

The campaign also encourages regular foot health checks, awareness of driver assistance systems (ADAS), and discussions with healthcare professionals.

As part of the official launch, TyreSafe and the Diabetes Safety Organisation will participate in a joint radio day during Diabetes Awareness Week to share vital information with the public. The campaign is already being supported by employers and fleet operators across the UK who are downloading and distributing resources within their organisations.