As Volunteers’ Week approaches (2 to 8 June), Ansvar Insurance is calling attention to the changing face of volunteering and what it means for charities and not-for-profit organisations.
With digital opportunities rising and the volunteer demographic shifting, understanding these trends is key to supporting and protecting the vital work of volunteers across Wiltshire.
According to the Community Life Survey 2023/24, 55% of respondents in Wiltshire stated they had volunteered at least once in the last 12 months. (1).
This reflects a strong culture of community giving, with the most common reason for volunteering cited nationally as a desire to 'improve things or help people,' according to the survey.
The traditional image of volunteering is being redefined. More opportunities are emerging that allow individuals to contribute remotely, utilising digital platforms to support causes they care about. This shift demands new skill sets from volunteers, with digital literacy becoming increasingly valued.
Nationally, the Community Life Survey indicated that while a large proportion of volunteers (58%) are aged between 65 and 74, nfp Research’s Time for Good Volunteering Report (released in April 2025) reveals a promising growth in volunteering among younger people, with participation among 16 to 24-year-olds rising from 21% in 2012 to 34% in 2024. [2]
Sarah Cox, Managing Director of Ansvar, an expert insurer in the charity and not-for-profit sectors, commented: “Volunteering today is no longer just about shaking a bucket or manning a stall, and this presents both opportunities and challenges for charities in Wiltshire. There is an increase in digital and flexible volunteering roles, which opens up opportunities for more people – but it also creates new considerations for managing volunteers safely and effectively.”
An increase in remote volunteering opportunities does mean charities need to review their existing risk management strategies. Issues such as data protection for volunteers handling sensitive information remotely, ensuring a safe working environment for home-based volunteers and the potential for cyber security breaches now need to be considered. Public liability factors may also evolve as volunteers engage in activities online or in different settings.
Sarah said: “Charities need to adapt their insurance policies to reflect these evolving volunteer roles. For instance, ensuring that employers' liability covers remote volunteers and that cyber liability is adequate in an increasingly digital environment is crucial. Clear guidelines and communication with volunteers about their roles and responsibilities are also vital for effective risk management.”
Ansvar also encourages charities to reframe how they promote volunteering opportunities. From content creation and fundraising strategy to befriending services and logistics, today’s roles are diverse, skills-based and accessible to all ages.
Sarah Cox said: “Volunteers’ Week provides an excellent opportunity to recognise the invaluable contributions of local people across the county. By recognising the changing needs of today’s volunteers and providing robust protection, we can help ensure a safe, inclusive and effective volunteering environment.”
[1] https://www.gov.uk/government/statistics/community-life-survey-202324-annual-publication
[2] https://nfpresearch.com/free-report/time-good-volunteering-report
Your Comments
Be the first to comment on this article
Login or Register to post a comment on this article