Mums and motherly figures could win year's supply of flowers

For Mother’s Day Aldi is inviting customers to celebrate their mum or motherly figure with a year’s supply of flowers.

In partnership with JZ Flowers, a family-run British business based in Newport, and one of Aldi’s longest-standing partners since 1990, the winner will receive a seasonal bouquet of flowers every month for a year.

To enter, people can simply share a short reason why their mum or motherly figure deserves to win and include the name of their nearest Aldi store to [email protected].uk.

The competition runs until Wednesday 23 April. Full terms and conditions, people can be found here.

Julie Ashfield, Managing Director of Buying at Aldi, said: "We know how important it is to cherish the incredible people in our lives, and we’re committed to giving our loyal customers even more ways to celebrate their loved ones.

"By working with our British supplier, JZ Flowers, our stunning, high-quality bouquets can help customers celebrate someone special on occasions like Mother’s Day and throughout the year. "

Last year, Aldi sold nearly 2m bouquets during the week leading up to Mother’s Day. This year, customer favourites like the Lovely Mum Tulips (£4.99) and the premium Specially Selected Sweet Perfection Bouquet, retailing at £19.99, are expected to be popular.

Two new bouquets are also launching, including the Blushing Beauty Bouquet (£12.99), featuring vibrant cerise stems, and the Cape Flora Bouquet (£12.99), which is a mix of wildflowers.