New film encourages visitors back to Swindon

By Barrie Hudson - 28 October 2020


A new promotional film has been released by destination marketing group Visit Swindon to encourage tourists back to the town. 

  • The promotional film sees the couple visit Swindon attractions including Steam

    The promotional film sees the couple visit Swindon attractions including Steam

The film, which was launched on social media over the weekend, features a host of Swindon businesses and attractions and demonstrates that the town is very much open for business and ready to welcome back visitors in a covid-safe way.
The film was produced by Old Town branding agency Jazzbones Creative. 

“The video makes clear that Swindon is very much open for business and is still a great destination - and above all, a safe destination - whether it’s shopping, heritage, or wining and dining that takes your fancy," said Jazzbones creative director Nathan Sandhu. 

It opens with a young couple arriving by GWR at the town's railway station. The couple take some time to explore the railway village before checking in to their base for exploring the town and its attractions: the DoubleTree by Hilton hotel.

Later, the film catches up with the safely masked couple enjoying a trip to the award-winning Steam - Museum of the Great Western Railway - and shopping at Swindon Designer Outlet before eating at Los Gatos, the tapas bar in Old Town.

We next see the man buying his girlfriend an engagement ring at Deacons Jewellers – Swindon's second-oldest business – before they head off to The Vault for celebratory cocktails.

Visit Swindon is supported by Switch on to Swindon and Swindon Borough Council, and the film forms part of the council's Swindon's Bouncing Back campaign. 

Tourism chiefs are asking residents and businesses to share the video to reach as many potential visitors as possible. 

The video can be viewed and shared from the Visit Swindon website at, or straight from Visit Swindon's social Facebook, Twitter and LinkedIn platforms.


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