Vue Swindon has officially unveiled its new luxury seating and a state-of-the-art retail concept, as the new look venue opened to the public today (14 February).
Founder and CEO of Vue, Tim Richards CBE, who dubbed Vue Swindon’s new retail concept “the next generation of big screen entertainment”, was present along with Marina Strinkovsky, Cabinet Member for Placemaking and Planning at Swindon Council. Together they unveiled Vue Your Way: a unique retail concept that’s the first of its kind in the UK, as well as Ultra Lux, Vue’s most luxurious and comfortable seat yet.
Vue Your Way allows customers to carry out every step of their visit easily, seamlessly and at their own pace, from scanning their tickets and entering the foyer, to exploring and building their snack combo at the various stations before paying at the self-checkouts, with Vue team members stationed throughout to help.
Also, with emphasis remaining on providing the ultimate big screen experience, every screen at the venue is equipped with laser projection, Dolby sound, Vue’s reclining Lux leather seats, as well as the brand-new Ultra Lux seating, which is positioned in each screen to give a prime view, with extra space for food and drinks, with storage for belongings.
Tim Richards CBE, founder and CEO of Vue, said: “Today’s unveiling of Vue Swindon is a landmark moment, marking the launch of the next generation of big screen entertainment in the UK.
“As the industry goes from strength to strength, we are making major investments in the future of our cinemas to ensure we’re providing our customers with the very best big screen experience. These include the introduction of Vue Your Way and Ultra Lux seating to Swindon and will include further upgrades elsewhere in our estate throughout 2025 and beyond.”
Councillor Marina Strinkovsky, Swindon Borough Council’s Cabinet Member for Placemaking and Planning, said: “It’s great to see Vue invest in its Swindon cinema, and it looks set to be a reel-y big improvement for residents.
“I know there was a lot of concern when the cinema initially closed in 2023 so I’m very happy to see Vue take over the site, invest in it and give the people of Swindon more opportunities to see the latest movies on the big screen.”
Full listings for Vue Swindon, located at Greenbridge Retail & Leisure Park, can be found at myvue.com/Swindon. Tickets for every film, every day are available from £7.99 when booked online.
Your Comments
Be the first to comment on this article
Login or Register to post a comment on this article