VisitWiltshire wants tourism and hospitality businesses to apply for a free industry standard and consumer mark to reassure visitors and residents.
The Cherhill White Horse is one of many attractions which bring visitors from all over the world to Wiltshire
The new We’re Good to Go industry standard and consumer mark was launched in June and is available to businesses, attractions and destinations in the UK.
It is intended to offer reassurance that destinations have put clear covid processes in place and adhered to Government guidelines.
Businesses which receive the certification are able to use the consumer mark at premises, on websites and on social media.
Fiona Errington, Head of Marketing at VisitWiltshire, said: “The new We’re Good to Go mark has been very beneficial in reassuring visitors and local residents which businesses in Wiltshire are compliant with current Government guidelines.
"Although many more businesses have put the appropriate measures in place, we want to encourage them to apply for this free mark so that visitors feel at ease wherever they are visiting Wiltshire, and can easily plan their trip in advance.
“It’s very important that as a county and a community we pull together to make visitors feel welcome and comfortable when in Wiltshire.
"Many businesses rely on tourism and it’s crucial to their survival that we all do what we can.”
VisitWiltshire has a dedicated page on its website listing tourism businesses it has partnered with that have achieved We’re Good to Go status to date.
Visitors and local residents can access the website, which can help to plan staycations and day trips. There is also information on a wide range of places to eat and drink, to go shopping, attractions to visit and other amenities.
The website can be found at visitwiltshire.co.uk/things-to-do/were-good-to-go
VisitWiltshire has been sending regular updates to businesses in Wiltshire since the start of the pandemic to ensure that they receive the most up-to-date information and official guidelines.
Earlier this month, VisitWiltshire launched a new video to invite visitors to the county following the easing of lockdown, and to reassure them that it was safe to do so.
The one-minute video uses the We’re Good to Go mark, and showcases businesses which have received the certification. It can be viewed at youtu.be/evDdE-RbqG0
To receive the consumer mark, businesses must complete a self-assessment which includes a checklist confirming they have adhered to Government guidance and put the necessary processes in place.
Applications can be made at goodtogo.visitbritain.com/
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