VisitWiltshire launches new Wiltshire travel trade guide

By Jessica Durston - 17 May 2023


A new travel trade guide has been launched by VisitWiltshire with aims of raising awareness of Wiltshire towns and tourism businesses which are suitable for domestic and international groups and those booking through the travel trade.

VisitWiltshire believes Wiltshire is a magical place with a strong connection to the past - making it the perfect place to enjoy the present.

A spokesperson for the organisation said: "It’s now easier than ever to plan a group visit to the county with this new digital guide, as it includes outstanding attractions, fun packed activities, special interest tours, inspirational itineraries, places to stay, refreshment stops and so much more.

"Visitors can explore the World Heritage Site of Stonehenge and Avebury, Longleat, Bowood House & Gardens as well as some of the less well-known places to visit such as the REME Museum, Cholderton Rare Breeds Farm and Bluestone Vineyards and Iford Manor Gardens."

The VisitWiltshire team adds that there are also charming rural market towns and villages such as Bradford-on-Avon, Corsham and Marlborough, plus refreshment stops like The Bridge Tea Rooms and accommodation options for groups of all sizes include the Old Bell Hotel, The Angel Hotel and Stones Hotel.

The new digital guide can be viewed online at

Florence Wallace, Head of Travel Trade says: “We’re delighted to launch this new digital resource which showcases our key travel trade partners who are specifically keen to welcome international and domestic travel trade. We work closely with these suppliers and our network of intermediaries facilitating relationships to encourage contracting to help boost the county’s tourism economy.”

In addition to the new digital guide there are also said to be specific trade website pages which contain information including trade rates or % discounts, specialist tour information and booking/contracting contacts.

The launch of this new guide coincides with the announcement that Wiltshire has been shortlisted as a Group Leisure & Travel Awards Finalist 2023.

The industry are being asked to vote for Wiltshire as the Best UK Destination, amongst other finalists and categories.

Votes are now open at and close on 2 July. The winners will be announced at the Group Leisure & Travel Awards on 4 October.

For more information, those interested can go to

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