Moving your business online: what you need to know

By Staff Reporter - 14 June 2018

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Any business wanting to compete in the modern marketplace must have an online presence. If not, you’re not only missing out on customers and revenue, but you’ll never become a leader in your industry. If you want your brand to last and stand the test of time, there is no time like the present to move your traditional company online. While this process might be a little daunting at first, it doesn’t need to be. Here’s what you need to know about moving your business online. Launch a Website If you don’t know where to start when moving your company online, you should first focus on creating a website for your brand. This will be your company’s shop door, as it is where your prospective customers will visit to learn more about your business, goods, and services and to buy your products. You must, therefore, work alongside a talented web developer to create a visually appealing website with an exceptional user experience and various payment options, which can help you to generate a fantastic revenue. Create Business Social Media Profiles Social media campaigns not only help you to reach your demographic on a larger scale, but they can also encourage trust in your brand. The modern consumer will want to learn more about your business before they make a purchase, so they will likely want to view your social profiles to confirm you’re a reputable brand. If you don’t have a social presence, it can deter a visitor from becoming a customer. You should also pick the best social media channels for your brand and industry, so you spend your time wisely online to enjoy a greater return. For example, a B2B business might find it more beneficial to focus on LinkedIn to connect with other companies, rather than launching an Instagram strategy that generates little engagement or conversions. Invest in VMware In addition to increasing your online presence, you should also utilise the many online technology solutions that can help your brand to flourish. For example, VMware can create multiple virtual environments or computer systems on one server or a single computer. It can, therefore, be the perfect solution for cloud management, data centre automation, software-defined storage, plus more. Visit Bytes for more information on VMware. An Email Marketing Campaign While a bricks and mortar store might have served your business well for many years, an online presence can help you to not only attract considerably more customers, but it can also help you to retain your existing clientele. If you want to retain your previous customers, you should launch an email marketing campaign, which will ensure you stay in the forefront of their minds. It’s a powerful marketing tool as email has been estimated to generate approximately $29 billion retail sales annually. It can therefore considerably increase your annual profit margin. If you want to maximise every email you send, you should learn more about segmentation, which will ensure you only send relevant emails straight into your subscribers’ inboxes. As a result, you will avoid boring your audience, so they’ll be less likely to unsubscribe.

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