Dobbies searching for Swindon Santa

By Barrie Hudson - 4 October 2021

  • The successful Santa will help to bring the spirit of Christmas to the garden centre

    The successful Santa will help to bring the spirit of Christmas to the garden centre

Garden centre firm Dobbies needs a Santa Claus for its store in Swindon's Hyde Road.

The firm says it is planning a host of magical in-store events and experiences for the 2021 Christmas calendar, and a suitable candidate is needed to fill the boots of Santa.

Dobbies is looking for someone who loves the spirit of Christmas to take on the role, bringing the magic of Christmas to life for customers of all ages. As well as working in the grotto, and at the Santa Paws festive pet area, Santa will also meet with family groups at Dobbies’ festive breakfast events.

New for 2021 at 50 stores across the UK will be Quiet Grottos. Working in partnership with Autism Together, there will be Santa visits which are supportive of children with additional needs, considering sound and visual elements, and helping to minimise anxiety. 

Sarah Murray, Partnership and Events Manager, said: “At Dobbies, we are committed to delivering memorable Christmas experiences and the role of Santa is vital to this. It’s a perfect role for an enthusiastic individual who loves the spirit of Christmas and wants to ensure family visits to our Swindon store are perfect.”

There will be a full training programme for the appointed candidate. This year, Santa School has gone digital and the successful applicant will have the opportunity to be fully immersed in all things Christmas with Dobbies’ newly launched online learning platform.

Following the online course, the new team member will come into the store for the store-specific side of the training, including walk-rounds, Grotto familiarisation and store procedures. Charity Autism Together will offer support on all skills required for the autism-friendly sessions.

Further information can be found at

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