Swindon Borough Council says work on the Fleming Way improvement scheme is continuing at pace as the project nears its scheduled summer completion.
As a result, the council says, two major landowners in the town centre have thrown their support behind the transformation of the road.
FI Real Estate Management, which owns 1 Newbridge Square (formerly known as the Tri-Centre) and the Brunel Shopping Centre, and Parade Swindon Limited, which controls the area including the old Debenhams building, have highlighted the regeneration work as a key reason for investing in the area, emphasising that it will serve as a catalyst for future growth in Swindon.
A council spokesperson said: "Work to turn the road into a new bus interchange with an improved public realm and a green corridor is entering its final stages and, when complete, will transform the key gateway into the town centre.
"Visitors via train, bus or bike will enjoy a vastly improved public realm which will enhance the surrounding environment, supporting local wildlife and make the walk between the town centre and bus and train stations more welcoming.
"Once complete, the regeneration scheme will encourage further investment in the area. Plans are being developed to create a new entertainment venue once the current bus station is demolished and Zurich has already opened its new headquarters, Unity Place, next to the road."
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