More than 140 flower-filled hanging baskets have been placed by inSwindon BID.
The organisation, which promotes and improves the town centre, hopes the burst of vibrancy and colour will help its mission to provide shoppers with a welcoming and friendly environment.
This is the third year in which inSwindon BID - Business Improvement District - has provided hanging baskets.
Mark Rogers, BID Manager for the organisation, said: “For the last couple of years, town centre visitors have complimented us on the hanging baskets and they have become a long term investment for us. They help define our seasons and bring vibrancy and colour to the town for a warm summer feeling.
“With the town centre now reopened, we hope this simple touch helps welcome people back into the town.”
The baskets contain more than 3,000 flowers in total, and will be in full bloom until October.
The baskets are part of a wider inSwindon BID project to support Swindon Borough Council in its aim of improving the town centre for visitors, shoppers and workers alike.
The UK has experienced the sunniest May and driest April on record, and inSwindon BID says the coronavirus lockdown has prevented many people from enjoying the weather in the town centre while treating themselves to summer goods.