Primark expands Click and Collect service into Swindon store

Primark has launched its Click and Collect service in its Swindon store for the first time.

The move comes  as the retailer announces plans to complete its nationwide service rollout to all its stores in Britain by this summer.

The Swindon branch, in Regent Street, is among 18 new stores to join Click and Collect, meaning the service is now available in 131 Primark stores across the country.

As its nationwide service rollout continues, thousands of products will be available to shoppers for the first time, as well as the retailer's newly launched adaptive clothing scheme.

Many customers will be able to access thousands of Primark products through Click and Collect for the first time, including womenswear, menswear, kidswear and homeware, as well as the retailer's newly launched adaptive clothing scheme. Shoppers can order on the Primark website and then pick up their items at a convenient time. 

Primark says the change will also give more customers access to new and expanded ranges they might not otherwise be able to get in their local store. This includes Primark’s new affordable adaptive clothing range, which launched last month and features more than 40 stylish wardrobe staples for men and women. 

The range has been specially designed around the needs of those living with a disability and was developed in partnership with adaptive designer and disability campaigner, Victoria Jenkins.  

Kari Rodgers, UK Retail Director at Primark, said: “It’s great that even more customers in Wales will now be able to take advantage of our Click and Collect service.

"We know that our customers love the convenience that Click and Collect offers, as well as the opportunity to access ranges otherwise only found in larger stores. With the roll out now due to complete in time for summer we hope this will help make summer holiday shopping that little bit easier.”  

Primark announced in April last year that it planned to roll out Click and Collect to all stores by the end of 2025.  

Independent research conducted by Public First found that the retailer contributes £2.6bn to the UK economy and supports 54,000 jobs across the country. In addition, 2.3m people cite Primark as the main reason for visiting their high street each week, with every £10 spent at a Primark store also generating an additional £3.60 for the high street.

This, Primark says, means it supports around £1bn of spending in other stores and £500 million in restaurants each year

The ongoing expansion of Click and Collect is just one part of Primark’s ongoing investments in its stores, as it continues to look at ways to give shoppers greater convenience, choice and more reasons to visit their local Primark store and high street.