STFC and NHS join forces to promote mental health support

By Barrie Hudson - 17 September 2026

CommunityHealthSport
  • From left: Ben Grayburn, Advantage Sponsorship who bought this partnership together and his son together with Swindon Town Football Club's Fletcher Holman and Ben Middlemas and Hannah White representing NHS Swindon Talking Therapies

    From left: Ben Grayburn, Advantage Sponsorship who bought this partnership together and his son together with Swindon Town Football Club's Fletcher Holman and Ben Middlemas and Hannah White representing NHS Swindon Talking Therapies

Swindon Town Football Club and NHS Swindon Talking Therapies are taking a united approach to raise awareness of free mental health support available across the local community.


With around one in four people experiencing common mental health problems such as low mood and anxiety, the partnership will use the football club’s platform to spark important conversations. 

In a powerful visual statement, one in four seats in the Arkell’s stand and Don Rogers’ stand will highlight the service—reflecting how many people may benefit from support.

The partnership, which aims to help to bring mental health support closer to local people will see NHS Swindon Talking Therapies featured in matchday engagement reinforcing the message that everybody can tackle mental health together because no one is alone.

The aim is to raise awareness across the entire stadium by helping to fill one in every four seats in support of this important mental health initiative at the Nigel Eady County Ground.

Businesses wishing to get behind the campaign can donate and have their support recognised with a place on a Taking Therapies sticker, and details can be found at [email protected].  

Swindon Town Football Club CEO Anthony Hall said: "As we all know, supporting mental health is a fight we must all face together, and it is incredibly important that, as communities, we continue to come together to raise awareness and make sure people know that support is available.

"Therefore, it is fantastic to see local people and businesses coming together here at Nigel Eady County to help shine a light on mental health and encourage those who may be struggling to seek support.

"As a club, we’d like to thank all of our fantastic sponsors, who have already donated to this great initiative, and we’d also encourage other local businesses to get involved and join us in helping to raise awareness and break down the stigma around mental health, so nobody feels they have to face their struggles alone."

NHS Swindon Talking Therapies is a free and confidential service provided by Avon and Wiltshire Mental Health Partnership NHS Trust. 

It supports people aged 16 and over who are registered with a GP in Swindon and experiencing common mental health difficulties, including worry, low mood and anxiety. 

People can refer themselves directly online or by calling 01793 836836.
  
 

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