The chief of Tesco UK wants customers and staff to continue wearing face coverings in spite of the legal rule being lifted.
From today - 19 July - face masks are no longer legally mandatory in shops, and Tesco UK CEO Jason Tarry has issued a message telling customers what the firm is doing to keep them safe.
He said: "While the easing of restrictions means that some safety measures will no longer be a legal requirement, we’ve listened to customers and our colleagues, and we know a lot of people remain cautious.
"In line with the government advice to act carefully, we feel it’s important to continue with certain measures to be on the safe side.
"Please keep wearing a face covering in our stores if you can
"Although the legal requirement to wear a face covering in England ends on 19 July, the government expects and recommends that people continue to wear a face covering in crowded and enclosed spaces.
"So we’re encouraging our colleagues and you, our customers, to continue wearing face coverings if you can."
Sanitising stations at store entrances will remain, as will screens at the checkout and the traffic light system to prevent overcrowding.
Mr Tarry thanked all who have donated to the firm's Summer Food Collection for needy people, and reminded customers that the collection points would remain open until 28 August.
He added: "From tomorrow, we’re also launching a new campaign called Buy One to Help a Child, which aims to donate up to three million meals to help children living in food insecurity. Every time you buy a piece of fresh fruit or veg in one of our stores or online between 19 July and 8 August, we’ll donate to FareShare to provide meals for children who need them most.
"We’re really grateful for your support and everything you’ve been doing to help keep our colleagues and other customers safe. Our colleagues are here to help and are still working very hard in difficult circumstances, so please continue to be kind, patient and respectful."