Aldi to reimburse shoppers who miss an England goal while checking out

By Barrie Hudson - 2 July 2025

SportBusiness

Supermarket giant Aldi is marking the UEFA Women’s Euro 2025 tournament with a special pledge to fans across Swindon and Wiltshire.

The company will reimburse fans who miss an England goal while paying for their items.
The UK’s fourth-largest supermarket wants is shoppers to support the women’s teams and enjoy the games, so anybody who misses a Lioness or Dragon scoring while paying for an Aldi shop can get up to £100 back in Aldi vouchers throughout the tournament.
Rebecca Heley, Communications Director at Aldi UK, said: “We're backing the Lionesses and the Dragons all the way this summer and we want to make sure our shoppers enjoy the games too.
“We’ve got a wide range of products in store to help people celebrate across the country and for anyone shopping with us while the action’s unfolding – whether they’ve popped out to top up on match-day snacks or are watching along on-the-go – we’re giving Aldi shoppers another reason to cheer when one of our home nations scores this summer!”
Shoppers who are checking out when England hit the back of the net in any match throughout the UEFA Women’s Euro 2025 tournament can send a picture of their receipt to [email protected]
Aldi will reimburse the value of the shop up to £100 in Aldi vouchers for the first two entrants per goal. The time shown on the receipt needs to be during the same minute that a Lioness scores a goal for England.
Customers can check all the England and Wales women’s goal times here. Full terms and conditions can be found here.
 

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