Swindon’s own Elite Skating Academy, the UK’s leading figure skating school, welcomed local businesses, community leaders and media partners to a special official open day on Friday 26 September.
Guests were treated to exclusive behind-the-scenes access, meeting the incredible athletes and dedicated coaches and witnessing live performances from Team GB’s newest Olympic qualifier on the ice.
A spokesperson said: "This celebration marks a historic milestone: Elite Skating Academy athletes have officially qualified for a spot to represent Team GB at the 2026 Winter Olympics in Milan!
"As a non-profit foundation, the Academy isn’t just producing world-class figure skaters — it’s shaping the future of British skating from right here in Swindon. The Open Day offered a glimpse into the exceptional talent being developed, including multiple British Champions and international competitors."
Featured Athletes:
· Edward Appleby – European & World Competitor, Official Olympic Qualifier
· Leni Watson – British Champion, Team GB Development Squad
· Amelia Gumenyuk – Top 5 British Championships, Development Squad
· Arin Yorke – Top 3 Junior in the UK, Next Generation Squad
· Wakana Katayama & Elliot Appleby – Top 3 Junior Pair Team in the UK
· Zarah Wood & Alex Lapsky – British Champions, World Junior Competitors
· Kiah Whieldon & Jamie Hammond – Bronze at British Championships
· Annabel Mann & Jack Hammond – British Ice Dance Champions
Throughout the day, visitors were inspired by live showcases, including pair skating and ice dance demonstrations, before athletes returned to full training — all eyes now fixed on global competitions in Prague, Sheffield, and ultimately Milan 2026.
As the Academy’s athletes prepare to take the world stage, Elite Skating Academy is offering exclusive sponsorship packages to local brands eager to align with excellence and support their Olympic journey.
Senior Elite Sponsorship Package includes:
- Rinkside advertising board with full company branding all year round
- Branding on athletes’ performance jackets worn at World, National, and European Championships
- Exposure to 500K+ YouTube views per athlete across major events
- Live-stream coverage, Olympic content, and social media tagging
- Unique team building on-ice events for company staff
- Exclusive access to behind-the-scenes athlete experiences …and much more!
This is a once-in-a-lifetime opportunity for Swindon’s business community to back British talent and be part of a truly inspiring Olympic story.
For sponsorship enquiries please contact Chris Boyadji: [email protected]
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