Bespoke Guardians renew Swindon Wildcat sponsorship

By Amanda Wilkins - 16 April 2026

SportBusiness

Bespoke Guardians, title sponsors of the Swindon Wildcats Ice Hockey team, have announced that they will be extending their sponsorship for a further two seasons.

Bespoke Guardians initially joined the Wildcats as title sponsors in the summer of 2021. From then on the club were rebranded The Bespoke Guardians Swindon Wildcats, and has grown significantly on and off the ice, culminating in this year’s league championship victory.

A spokesperson said: “At the end of an exciting 2025-26 Planet Ice National Division Season, which saw the Bespoke Guardians Swindon Wildcats crowned League Champions, we announced fantastic news at our final home game of the season.

“Our title sponsors, Bespoke Guardians, have put pen to paper on an extension for their title sponsorship for a further two seasons. This means we’ll have their backing for the Wildcats at least until the summer of 2028!”

Bespoke Guardians are a specialist service which cares for and supports some of the UK’s most vulnerable people. They are at the forefront of crafting and delivering innovative strategies to assist the UK’s most at-risk youth. Their ethos is Doing What Others Won’t, which reflects their commitment to their services and focus.

After signing a new contract as Title Sponsors, Rob Firmin, CEO of Bespoke Guardians, said: “We’re incredibly proud to extend our partnership with the Swindon Wildcats. Over the past few years, we’ve seen first-hand the positive impact the club has on the community, and that aligns closely with everything we stand for at Bespoke Guardians.

“This partnership is about more than just sport; it’s about creating opportunities, inspiring young people, and being part of something that brings people together. We’re excited for what the next two seasons will bring and to continue building on the success we’ve achieved together.”

Meanwhile, Swindon Wildcats Partnership Manager, Victoria Hart, said: “We’re absolutely delighted to be continuing our partnership with Bespoke Guardians for a further two seasons. They’ve been a hugely important partner to the club over a number of years, and together we’ve built a strong and trusted relationship. We’re excited to continue working closely together to build on the success we’ve achieved this season, both on and off the ice.” 

If you would like to find out more about Bespoke Guardians, visit www.bespokeguardians.co.uk or email [email protected].

For further information on The Bespoke Guardians Swindon Wildcats, visit: @Wildcats

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