A Swindon homeless charity and clothing store teamed up last month to launch a national coat swap campaign. The organisers say that the two week campaign has been a "massive success".
Threshold Housing Link took special delivery of more than 40 winter coats in four full boxes stacked high from TOG24 - a 'Business Against Homelessness' supporter - at Swindon Designer Outlet Centre.
The Swindon TOG24 store and Threshold Housing Link led on a national ‘Swap-A-Coat’ campaign that rolled out across more than twenty of the UK quality winter clothing retailers stores. Donna Emms, TOG24 Area Supervisor, said: "We are immensely proud to work in partnership on this initiative.
"The national campaign has been a massive success which has resulted in well over 1000 coats being brought in and 'swapped' in store for a discount on a new coat. It's wonderful that Swindon's longest established homeless charity is one of the recipients".
Michael Keenan, the charity’s Chief Development Officer added: "No sooner had we taken delivery of these coats, they were immediately being distributed to those in need and those sleeping rough on the streets of our town.
"These warm winter coats are providing some greater protection against the frosty and freezing conditions we've seen this week. It's truly great to have the support of such a community champion as TOG24".
For further information visit www.thl.org.uk