Swindon charity and local business's coat swap campaign 'massive success'

By Swindon Link - 1 November 2019

CharityBusinessCommunity
  • Michael Keenan, Threshold Housing Link's Chief Development Officer, and Donna Emms, TOG24 Area Supervisor

    Michael Keenan, Threshold Housing Link's Chief Development Officer, and Donna Emms, TOG24 Area Supervisor

A Swindon homeless charity and clothing store teamed up last month to launch a national coat swap campaign. The organisers say that the two week campaign has been a "massive success".

  • Donna Emms, TOG24 Area Supervisor, and Michael Keenan, Threshold Housing Link's Chief Development Officer

    Donna Emms, TOG24 Area Supervisor, and Michael Keenan, Threshold Housing Link's Chief Development Officer

  • Donna Emms, TOG24 Area Supervisor, and Michael Keenan, Threshold Housing Link's Chief Development Officer

    Donna Emms, TOG24 Area Supervisor, and Michael Keenan, Threshold Housing Link's Chief Development Officer

Threshold Housing Link took special delivery of more than 40 winter coats in four full boxes stacked high from TOG24 - a 'Business Against Homelessness' supporter - at Swindon Designer Outlet Centre.

The Swindon TOG24 store and Threshold Housing Link led on a national ‘Swap-A-Coat’ campaign that rolled out across more than twenty of the UK quality winter clothing retailers stores. Donna Emms, TOG24 Area Supervisor, said: "We are immensely proud to work in partnership on this initiative.

"The national campaign has been a massive success which has resulted in well over 1000 coats being brought in and 'swapped' in store for a discount on a new coat. It's wonderful that Swindon's longest established homeless charity is one of the recipients".

Michael Keenan, the charity’s Chief Development Officer added: "No sooner had we taken delivery of these coats, they were immediately being distributed to those in need and those sleeping rough on the streets of our town.

"These warm winter coats are providing some greater protection against the frosty and freezing conditions we've seen this week. It's truly great to have the support of such a community champion as TOG24".

For further information visit www.thl.org.uk

Your Comments

Be the first to comment on this article

Login or Register to post a comment on this article

Subscribe to The Link
Charity
New service to support Swindon’s unpaid carers

New service to support Swindon’s unpaid carers

Thousands of unpaid carers in Swindon ...

Charity
Vital Swindon charity seeks new trustees

Vital Swindon charity seeks new trustees

Mental health and learning disability charity, ...

Charity
Lauren Roberts, Media Consultant with Scott Media

Swindon-based PR specialists backing community charity

Leading PR agency Scott Media is ...

Charity
Golf day raises more than £25,000 for children’s cancer charity

Golf day raises more than £25,000 for children’s cancer charity

The 30th annual CALM Charity Golf ...

Nova Hreod
Charity
Swindon charity launches moonlit hiking challenge

Swindon charity launches moonlit hiking challenge

The Youth Adventure Trust has announced ...

Registered in England & Wales. No: 4513027, Positive Media Group, Old Bank House, 5 Devizes Road, Old Town, Swindon, SN1 4BJ