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Paradox
       Local                       Carrefour to do the same.
       The first difference is that it  Fresh, hot - from - the - oven  Although Carrefour is a very big shop, it is probably easier to buy
                                                                small quantities of food in it than almost anywhere else.
       will be a 'local' shop. The bread and cakes made
       Store Director has very con-  sense in grandma's day     Where else might you buy, for instance, a single tomato, a single
       siderable local autonomy; and, you see, they'll make     li nk sausage, a chop, perhaps half a dozen prawns fora garnish, an
       as much 'buying' as possible good sense at Carrefour/    ounce or two of several different cheeses and a fresh cream cake
       is done by local people on a Swindon.                    - all in the one shop?
       local basis; and Carrefour/  Meat
        Swindon will assume a local, Some shoppers find it easier            missing?
        Swindon character, even as  to pick up their meat pre-    What's                                    cy  - ll
        each of the existing Carre- wrapped — but most prefer      Since we hold forth about Carrefour reckon on re  wi
                                                                                       at ling cardboard pulp that
                                                                                                        t
                                                                                   ecial
        four shops has its own, indiv-  to select it, or have it cut-to-  eve  rything that is sp ss w   uivalen  of about
                                                                                       s henry t^es per daY
        idual, local character.    order and wrapped, by the       Carrefour, in fairne  thing        5,200  trees a
                                                                            d
                                                                              a few
        Choice                      butcher.                       must recor       .     So    about
                                                                        you gill not find     tsbabter.
        The second difference is that So there will be the choice.  Cardboard shipping boxes  year
        nowadays, there is a bewild-  Remember, too, mutton?        and 'free' corner bags at the  Carrier bags   such thing
                                                                                    ce.
                                                                                      	There is really no
        ering choice of goods avail-  Not mutton sold as lamb, but  checkouts, for instan
                                                                                   as a 'free' carrier bag. for
        able and, especially in food-  real mutton, sold as mutton,  There is a reaso n.  r You X11 realise that their
                                                                                                         so
        stuffs, a shop has to be big in  to produce a roast rack of  Firstly. Carrefour get fewey cost has to be met   ihe odd
                                                                                                   y
        order to offer the widest   mutton or a mutton pie? For     shipping boxes than man     y  b  adding
                                                                    shops. since many goods usuall
        choice. Take cheeses as an  although it is the case,        are delivered in re-useable halfpenny to certain items.
                                                                                            Also, it is noted that when
        example. Typically, Carre-  against the national aver-      cages and p pallets     carrier bags are freely
        four/Swindon will offer a   age, that Carrefour shops        Secondly. an  empty card- erred, most of them are
                                                                                     way at p
        variety of about 78 different  sell a disproportionately, very  board box given a   used once —  and then go to
        kinds — prepacked or cut-   high percentage of beef (it      the checkout makes, tYPlc- waste          food
        to-order, as you wish. You  may have something to do         ally. one trip home and then
                                                                     goes to waste. They are Better, then, to keep
        might wonder, too, how they  with the price and the qual-    made, however, from tree paces at the absolute mini-
                                                                                      s dim- mum — and then make
        could all be kept fresh —   ity), it is not always easy to   pulp. one of the earth'
        until you realise that the  find a very wide variety of      finishing resources; and one only a cost price charge for
                                                                                             carrier bags usually have a
       average Carrefour sells      meats — and serious cooks         that Carrefour prefer to see carner bags. In this wcy. the
                                                                          ed.
       around a ton of cheese per   looking for something out of      recycl  	longer life, and both the
                                                                                   e
                                                                                     you will customer and the ecology
       day and that fresh supplies  the ordinary will do well to      Carrefour believ           better off
                                                                          e  that this is better. How
       have constantly to be        consult the butchers.             agre              hop.  are
                                                                      much better? From this s
       brought in.
                                    How about, for a change, a
       Old fashioned                crown of lamb?
       And a third difference is that
       Carrefour/Swindon will be    Serious cooks
       old-fashioned!               For Carrefour is, above all,
                                    about food, glorious food.
       Even if you do not remem-    Sure, there will be the widest
       ber, you'll know that bakers  possible choice of fresh
       used to bake their bread    produce, canned foods, bott-
       and cakes right behind the   led foods, freeze dried foods
       counter from which they     and deep frozen foods -
       were served. The baker      these, incidentally, in both
       could keep an eye on what   freezer-cabinet sizes and in
       products were selling-out -  serving sizes.
       and bake fresh batches in                                            r
       his ovens, on demand. More   But where, under one roof,
       especially, too, you could  can you find the makings
       describe a special cake to  for most of the classic recipes
       him, that you wanted for a  and the more popular ethnic
                                   dishes?
       birthday or a celebration.
       Perhaps special coloured    Carrefour is where.
       icing, in a special shape and Test us — and if the ingred-   f .^
       with a special message ient you want cannot be
       spelled out on top. All of found, we'll jolly well try and
       which are good reasons for get it for you, _.._-
                                                                          ^j;;^ ry ,. '71
                                                                          ^
                                                   enough
          Fishy                    Will k  f COnven tionat
                           arble slab  familiar.  d enou9n to
           the fishmonger's m fish, too,  will lank d th0 se sh `f'^
                     fresh
                                             roneY in fish —
                of the                    for•rn  Of  thethlrtY
                                  ein
            Most    l fish connoisseurs — value  kno wn  wellworth

                  rea
            But for      enuine prot  a^spla yed, `Niel be
                                       well
               reciate
                               On the 1
                     the 9 deice,
            app  fisn   n  er's a                              Fancy a meal - or a cup of coffee?
            the   e° p f fish and crustacea  ou  brou9nt VIOMe  Former Royal Navy chef, Mike Grey, once prepared meals for
             or  50 tYP        rane3n n h0lid"' Y it  with some tom
                 g
             takin 	a  M edlter      not try                   Prince Charles (whilst the Prince of Wales was serving at HMS
                     m
             And if, fro  .  or octopus,                       Osprey, RNAS Portland). We judge that now as the West Swindon
             liking for squid                                  Centre Restaurant Manager, he will treat you royally.
              cooking?
                                                               Check, too, that it is for less than a princely sum.
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