CarShop Swindon is evolving as The Car People joins the brand

By Jamie Hill - 21 June 2019


· The UK’s leading car supermarkets, CarShop and The Car People are to operate under one brand – CarShop
·The Car People’s brand will change to the CarShop brand

Yesterday [20th June 2019] CarShop Swindon evolved, as the UK’s leading used car supermarket group was joined by The Car People. 

All existing arrangements Swindon customers have with CarShop currently will still stand – CarShop customers do not have to do anything regarding their existing purchases or plans - these will remain unchanged.

CarShop Swindon will continue to provide a helpful and guided car shopping experience.

CarShop aims to help any customer when it comes to motoring, as they provide a one stop shop that allows buyers to purchase, finance, insure, repair and service their vehicles all in one place.

Jonathan Dunkley, CarShop’s CEO, said: “We’re delighted to announce that The Car People will be rebranding to CarShop, in what we think will be a real-step change for the used car industry. We’re especially pleased that The Car People stores will be adopting and showcasing our refreshed brand identity, which has recently been implemented within our newly-refurbished Swindon store.

“We’ve already learned an enormous amount throughout the process of becoming one team, and by expanding our reach to nine industry-leading showrooms and more than 9,000 cars, we’ll be able to provide car buyers with more choice and convenience than has ever been possible before.

“It was important that as we operate in an ever evolving and dynamic space within the automotive marketplace, that we were able to leverage the benefits of scale that operating under one brand will bring. We are on an exciting journey to lead the evolution of our marketplace as we continue to build a nationally recognised brand that offers an unrivalled colleague and customer experience.

“We’re fully focused on offering a convenient, friendly and connected car buying experience that leverages both the power of digital and our biggest asset, our people. We are committed to growing our business and building careers for our colleagues, as such, we’re opening two more CarShop stores very soon, starting with a purpose built flagship location that will open in Bristol in October this year.”

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