The Swindon & District Samaritans team are encouraging people to join in their 'Brew Monday' campaign, as they do not believe in 'Blue Monday' - deemed by some as the saddest day of the year.
The third Monday of January is believed by some as a particularly difficult date, and referred to as 'Blue Monday.'
Swindon & District Samaritans say they are keen to dispel this idea, and say that its listenings volunteers are constantly busy every day of the year, and on average respond to a call for help every 10 seconds.
Instead, Swindon & District Samaritans says it wants to turn the day on its head and into something meaningful by running ‘Brew Monday’ - which encourages friends and family to stay connected by having a cuppa and a catch-up.
To help celebrate Brew Monday, Swindon & District Samaritans are hosting special awareness days at its shop at 5/6 Curtis Street in Swindon on Monday 16 January, where people can drop in and pick up a mug and tea bag, for a small donation, and chat about the power of connecting over a cuppa and a catch up.
Additionally, members of the public can also visit the shop on 19, 20 & 21 January.
Swindon & District Samaritans Branch Director, Susie Higgs, said: “It’s simple, there is no such thing as Blue Monday. People can feel low at any point in the day, week or year and we want them to know that they are never alone.
“Forget Blue Monday and instead check in with people who you care about for a cuppa and a chat as talking really can save lives. Our volunteers are available around the clock to listen to anyone who needs support this Brew Monday and every other day of the month and year, 24/7.”
To help organise Brew Monday get togethers, Samaritans have provided resources, fundraising tips, and information online, which is available at www.samaritans.org/support-us/campaign/brew-monday/