Beat The Street returns to Swindon

By Jessica Durston - 5 August 2021

CommunityFamilyClubs & Activities

This year's Swindon Beat the Street will run from Wednesday, 15 September to Wednesday, 27 October.

  • Photo taken from a past year's Beat The Street, pre-covid

    Photo taken from a past year's Beat The Street, pre-covid

Swindon residents are well-versed in the Beat the Street game; in 2018, more than 32,000 local residents walked, cycled and rolled 313,000 miles and again in 2019, 25,978 participants clocked up 252,126.5 active travel miles.


Beat the Street aims to get communities moving by helping people to make small changes, such as walking or cycling to school every day, to improve health and help make being active part of everyday life.


A spokesperson said: "Evidence shows that the programme really helps adults and children become more active and encourages families to spend more time together outdoors and in green spaces. 


Created by GP Dr William Bird, the game is said to have been played by more than 1.4m people in more than 120 locations in the UK and beyond. Beat the Street  impact on increasing how active people are, but also helps reduce congestion and improves air quality." 


This year, participants are being offered awards on the website where they can see their in-game achievements.  


The game is free and open to all ages who would like to take part. Children will use a fob which will be provided by participating primary schools, and adults can pick up a free card from one of the distribution points listed on the Beat the Street Swindon website. 


Players then find their nearest Beat Box which will appear on lampposts around Swindon and some surrounding villages. An individual's first visit to a Beat Box registers the journey, then the aim is to walk, cycle or roll to the next Beat Box within an hour to score 10 points.


The Beat The Street team say it has recently been adapted with more sensitive Beat Boxes and new cards to ensure that it is covid safe and contactless. Members of the public can hover their cards or fob over the Beat Box and it will beep and flash to record points.  


There are prizes for the teams and individuals that travel the furthest and leaderboards for total points and also average points, so that teams of all sizes are in with a chance of winning a prize. Members of the public can also help a local charity get a donation, and there are “lucky spot” prizes just for taking part.


Beat the Street is brought to the public by Swindon Borough Council working in partnership with Wiltshire and Swindon Sport (WASP), and Swindon Healthy Schools. It is delivered by Intelligent Health.


Cllor Brian Ford, Swindon Borough Council’s Cabinet Member for Adults and Health said: “After two fantastic games, we often get asked about bringing Beat the Street back to Swindon so it is a real delight to be able to announce that we have commissioned the game once again. We know that one of the best things people can do right now for their physical and mental health is to move more and to get out into green space where possible, and Beat the Street really helps people do just that in a safe way. 


“It’s free to take part in Beat the Street and it’s open to everyone regardless of age, ability or background. More than 250,000 people across the UK have played the game safely since the beginning of the pandemic, and it has really helped to get people out exercising and spending time with friends and family. We hope that it will provide a real incentive to get Swindon moving.”


More information will be available at and on social media at @BTSSwindon


More informantion on other ways to stay active and reduce environmental footprints can be found at

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