Young Swindon entrepreneur launches own online retail business during lockdown

By Barrie Hudson - 24 March 2021


A 19-year-old from Redhouse in North Swindon has launched a new online retail store.

  • Henry Rogers decided to launch the new business following a family brainstorming session

    Henry Rogers decided to launch the new business following a family brainstorming session

Patch online offers offers homeware, gifts, children’s items, fashion accessories and gifts for pets, and is the brainchild of Henry Rogers.

The former student of Abbey Park School decided to launch his own business while brainstorming ideas with his family. 

He said: “After completing my studies at Cirencester College, I felt limited with the options available to me during the lockdown period, but I had a keen interest in ecommerce and retail, so with the support of my parents, who both already run their own local businesses, I came up with the idea of Patch Online and decided to become my own boss.”

After a lot of research and conversations with various suppliers, his ideas quickly began to take shape. With a talent for design, and having completed a course in Media Studies, he created an online store that is customer-friendly and simple to use. 

After a positive reaction on social media, the young entrepreneur launched his website earlier this month, with orders already coming in.

He added: “Feedback from customers so far has been really encouraging. Our fashion accessories have been our most popular – from the launch of the website, I’ve seen a spike in interest in our women’s head scarf range.

“But apart from fashion, our pet accessories have been very popular, with the personalised pet feed bowl proving to be a best-seller amongst cat owners!”

Henry is always honest with customers about his young age and is keen to ensure his business is viewed as credible. His parents, Mark and Luisa, who are supporting and advising him in the running of the online store, are keen to urge locals to shop local and support this young man’s venture.

Luisa said: “I don’t think anyone would have recommended launching a new business during lockdown. 

“I was as surprised as anyone, to be honest! But with Henrys determination I know he has I can see it working out for him and Patch Online”

The range can be viewed at

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