Jacket Potato firm coming to Designer Outlet

It will be the brand’s first outlet store venture, and is being delivered in partnership with Taster, the European leader in creator-led food brands, and franchisee Ketch & Co.
The opening marks the latest step in SpudBros’ rapid nationwide expansion, which has seen the brand grow its footprint across high streets, city centres and roadside locations throughout the UK.
Jacob Nelson, co-founder of SpudBros, said: “Opening our first outlet location at Frasers Plus Designer Outlet Swindon is an exciting milestone for the business as we continue to expand into new locations across the UK. 
"The destination's strong regional catchment, established retail offer and reputation as one of the country's leading outlet shopping destinations made it the ideal location for this next chapter, and we're looking forward to introducing the SpudBros experience to visitors.”
The new location will serve favourite menu items such as the Tram Classic, loaded with garlic butter, SpudBros’ signature three-cheese mix, beans, crispy onions and Tram Sauce, and the Spudfather, topped with chilli con carne, tuna coleslaw and bolognese, alongside the popular build-your-own option.
To celebrate the Swindon launch, SpudBros will be giving away a free potato to the first 100 customers through the doors from noon, with the store remaining open until 8pm.
The new SpudBros Express store is located at Frasers Plus Designer Outlet Swindon, Kemble Drive, Swindon, SN2 2DY. 
It will be open seven days a week, Monday-Thursday 11am-8pm, Friday and Saturday 11am-9pm and Sundays 11am-6pm.
Simon Hedaux, Co-Founder of Ketch & Co, said: “We’re thrilled to be bringing SpudBros to Swindon. 
"The brand’s incredible growth and cult following speak for themselves, and we’ve seen firsthand how much people love the food and the energy behind it. 
"Frasers Plus Designer Outlet Swindon is a fantastic, high-footfall location, and we can’t wait to open our doors and serve the local community and visitors alike.”
Boyd Baptist Wahr, Head of Strategic Operations at Taster, said: “The momentum behind SpudBros Express has been incredible, and Swindon is another important step in building a truly nationwide brand. 
"What’s particularly exciting about this opening is that it shows the versatility of the concept from high streets and roadside locations to major retail destinations. 
"Working with ambitious franchise partners like Ketch & Co allows us to accelerate that growth while making sure the experience and quality that people love about SpudBros remains at the heart of every new opening.”
Nicky Lovell, Head of Outlets and Retail Business Development at Global Mutual, said: “Alongside recognised national brands, we're focused on identifying ambitious businesses that bring something new to the destination and reflect the way customer expectations continue to evolve. 
"SpudBros has built an impressive following in a remarkably short period of time. 
"Choosing Frasers Plus Designer Outlet Swindon for its first outlet location is a strong endorsement of the destination and demonstrates our ability to attract exciting brands at key stages of their growth.” 
 

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