Work is underway to transform Vue Swindon, which includes exciting enhancements that are firsts for Vue’s venues in the UK.
The refurbishment is being undertaken in phases to enable Vue to remain open and minimise any disruption to customers, with the first auditoriums set to be completed ahead of Christmas, decked out with Vue’s luxury recliner seating – the Lux seat, enabling Swindon customers to see films like Wicked, Moana 2, Mufasa and a range of Christmas classics on the big screen in luxurious comfort.
Not only this, but each screen in Vue Swindon will also include brand-new Ultra Lux seats, among the first in the UK. The best seat in the screen, the Ultra Lux seat has been teased by Vue to be its biggest, most comfortable recliner seating yet.
The full refurbishment will be completed in early 2025 and will include a self-serve retail area in the foyer that will also be the first-of-its-kind in the UK.
From a wall of drinks and snacks, customers will be able to find some of the most-loved food and drink options associated with the big screen experience, including sections for popcorn, hot dogs and nachos.
Jon Ditty, Area Manager of Vue South West and South Wales, said: “Since opening our venue in Swindon last year, we have had big plans to ensure that the big screen experience is truly unforgettable.
“Customers in Swindon will be among the first to try out the Ultra Lux seat and experience our new pilot retail design which has been created to make the journey from our entrance to the screen as seamless as possible.
“Local film fans can also expect the best screen and sound experience that Vue is renowned for with high-definition laser projection screens, including an IMAX screen, and Dolby surround sound.
“We are excited to embark on this journey to bring our plans to life and look forward to giving our customers the first taste of this transformation with the opening of the first new and improved screens next month.”
The first screens featuring the Lux and Ultra Lux seats will open in December, with tickets priced from just £7.99 online. More information can be found at myvue.com.
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